Emerging Social Media Strategies

Social media is an arena that has multiple possibilities to attract the attention of customers. This is a place where a number of interactions can take place between different people for different purposes. Social interaction is the fundamental basis for social media. Social media facilitates these interactions rather than having a face-to-face interaction and engagement with each other.

There are a number of social media strategies that can be applied for attracting the attention of prospective customers for business development and retention.

1. Content seeding
2. Real-time marketing
3. Interactive blogs
4. Consumer-generated review
5. Viral marketing

Content seeding – Content seeding is a strategy in which content creators plant a brand’s content across various platforms, to promote a product on social media, reach their target audience, and attract leads. A perfect content seeding strategy is built from a combination of brands finding the right partners, a great platform, and a favorable product or service to promote.

Real-time marketing – the one example which comes into our minds when we hear this term is about how Oreo demonstrated the power of real-time marketing with this single tweet: “Power out? No problem. You can still dunk in the dark.” Real-time marketing doesn’t necessarily have to go viral to be successful. By engaging your audiences in real-time and staying abreast of news
that’s relevant to them, you’re able to build real connections that enhance your brand.

Interactive blogs -The power of a blog comes from the new landscape it creates in which one consumer speaks about a product or service to a number of people. A satisfied customer can end up raving about a brand that will be read and noticed by thousands of people.

Consumer-generated review – Consumer-generated reviews are the type of social media marketing in which companies invite their consumers to develop Content for the company’s marketing campaign or review their products through blogs, articles, videos, images, podcasts, etc. Here consumers will promote your products or services, which creates trust in other customers and generate more leads for the products. This increases the CTR (click-through rate) on Social Media ads.

Viral marketing – the term viral derives from the image of a person being ‘infected’ with the marketing message and then spreading it to friends like a virus. Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating potentially exponential growth in the message’s visibility and effect. Viral marketing can be effective as a stand-alone tool or as part of a larger marketing campaign.

Businesses worldwide are slowly becoming more preoccupied with gathering customers on their social media platforms rather than their websites. By doing so, you’ll not only set yourself up to compete with well-established brands but also, create a social media plan that will withstand the test of time.

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