How can web design affect conversion rates for a business.

There are many UI/UX designers out there but when it comes to designing a website there are two
different approaches one has to take. Companies need to differentiate between a website that brings a lot
of traffic and one that brings in a lot of conversions. Web Design can have a significant effect on
conversion rates on a large scale in today’s world where consumers put a strong accent on the visual
aspect.

The Connection between Digital Marketing and The
Web Design

The most popular belief is that having a visually enhanced website improves chances of conversion which
is true but only when it plays well with the other elements. Don’t forget that in the end, the website is
where all your traffic from SEO, PPC, and Social Media meets, and thus it should present a united front
that the majority of the people understand at a glance.

Effects of having a Good Web Design on Conversion
Rates
1. Structuring

When it comes to a website, structuring the content and pages on your website in a user-friendly
the way is very essential for a design for conversions. The visitors to your website should feel
comfortable with the overall structuring of your website. There’s a three-click rule which
suggests that a user should be able to navigate any part of the website in three clicks. Although
there’s no analytical evidence for it though It is part of a good navigation system that most
designers admire.
That’s where a proper website structure comes in, and the way it is designed can make all the
difference. If you simply have a Product Page & visitors are not able to find an “Order Now” call to
action(CTA), it is going to play a very vital role in affecting your conversions negatively.

2. Responsiveness

It is an approach to web design which makes your web pages render well on a variety of
devices, windows, and screen sizes.
A responsive web design can have a very large impact on your website conversion rates just
due to the simple fact that most of the web traffic is now on smaller screen sizes. Also,
responsiveness is a ranking factor for your website when it comes to SEO.
If visitors on your website visitors from their phone and they have to zoom and pinch to check the
website and its content, which means you are losing conversions. You should not exclude such
a large base of potential conversions.

3. Readability

Web Design affects conversion rates through readability. Yes, that might sound stupid but it is
one of the essential factors for conversions. Visitors need to read the content on your website to
understand what you are offering. The design of the content on your website should not give
them headaches. Mostly you can achieve this by choosing professional fonts, ensuring enough
spacing between the lines to make everything easy to skim through.
Most web traffic today waste very little time reading through every word, thus successful
businesses go for a very simple and blunt approach.

4. Design for Mobile Devices

There is a good number of people who think that responsiveness and mobile design are the same
things. As mentioned before that more than 50% of the users today are on mobile, which means
that the design for your mobile needs to have some extra efforts to become conversion
optimized. Some of the steps to follow will be-;
1. Simplify the Checkout Process
2. Make buttons & CTAs bigger
3. Ensure autocomplete is on
4. Make forms shorter

5. Call to Action

You won’t find high converting websites without proper CTAs implemented. When you want
more conversions on your website & keep customers in the loop for purchasing, nothing is better
than properly implemented CTAs which are clear, simple & professional looking. When visitors
start coming into the flow of your funnel, CTAs play a very important role to store leads so that you
can remarket them at a later point thus bringing in more conversions for your company.

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