RELEVANCE OF DIGITAL MARKETING; POST COVID – 19 OUTBREAK

The spread of the Coronavirus situation has turned out to be a huge threat to businesses and jobs as well as health. Industries were already establishing their presence online before the pandemic hit.

Now, more and more people are shopping for everyday needs and luxury items online

From groceries to sanitizers and from clothes to washing machines, the need to physically visit a store to shop continues to fade.

So digital marketing may in fact take a great leap forward as a result of Covid-19

How to Boost Digital Marketing in the future?  

During this lock down, so many people are online and the chances of seeing ads on social media or interacting with content marketing blogs are greater.

  1. Focus to increase brand awareness:

 Companies and business need to identify where they have to generate awareness and accordingly they have to create meaningful content for their business or services 

  1. Target younger audiences 

Nowadays most of the internet users in India are younger generation people, so businesses should focus their service offering and product offerings towards younger audiences. 

  1. Focus to increase productive consumption of digital media 

For example, businesses can think about promoting digital content that can be opinion based content, brainstorming content, or gaming content and so on. 

  1. Give better online access to the product and services to customers 

If you make a website, Facebook page, payment gateway system or any communication method you should keep focus on giving better accessibility 

Take care about the ease of access of your product or services! 

  1. Mass inclusion is very important:

Your main objective should be reaching the critical mass with lower price and better value.

Step-by-step business survival strategies in post covid-19

Look at the below points and think about how and what percentage of these tasks you can automate or take digitally online.

  • How do you communicate with your team, vendors and clients?
  • Look at your communication process
  • Look at your operational and admin process
  • Look at your marketing and sales process
  • Look at your product delivery process
  • Focus on maximizing productivity

It is important for marketers to research how consumer habits are changing. The growth of E-Commerce and the use of the internet has already been a major feature of life and economics, but this crisis may serve to accelerate that growth.

As the world goes increasingly digital, what marketers need to do is respond with updated strategies for a different, post-pandemic world!

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