For every digital marketer, Social media is the powerful tool. Social media marketing requires both strategy and creativity.
Strong, growing brands use social media platforms to drive business across the world.
For example; Sales, Marketing, Customer Service, E-Commerce etc.
Building your brand on social Media
With Facebook, Instagram, Twitter, YouTube and other platforms; plus videos, blogs etc. are the options for online marketing to build your brand on social media.
If you own a business and you are not focused on building a strong brand presence on social media this year, your customers are or soon will be choosing your competitor.
Benefits of social media; how it can help your business
Growing your brand awareness :
Social media does, in fact, help get the word out about your business. It provides you with the opportunity to grow relationships with your target audience.
Increase Leads :
Nowadays, every business is on social media to increase leads.
The biggest advantage of using social media platforms is not just the leads. It’s the ability to generate the leads through advanced targeting
Drive Traffic :
Using social media and linking it to your website will increase your traffic.
If you don’t have a strong brand presence on social media, you’re losing out on organically generated traffic. This means that your traffic is generated from the same limited number of people currently following you.
Bad idea! You need to expand your brand reach if you want to drive more traffic.
Promoting your products and services:
This is ultimately why you invest in marketing,
Improves Search Engine Ranking:
How? There are lots of debates about this topic…
But Social Media can (and will) increase your Search Engine ranking.
When the Social Media share rate increases, the domain authority of your website will also increase. This leads to an improved search engine ranking of your website.
Social media is cost-effective :
Most social media advertising is cheaper than traditional advertising, so we don’t have to worry about spending a lot of money to reach more people, increase your audience and grow your business.
Most popular social networks like Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go.
Having a social media presence that’s accessible via mobile can improve the chances of your business getting found when someone is searching for a place to eat or a product to buy, while he or she is busy.