You have created and conceptualized a brand of your own and it now needs customers and loyal followers. The art and science of doing it right still offer a lot of blind spots that are overlooked by many. A brand is all about the brand promise and for the customers, it is about elements which they use to make brand associations.
Brand marketers have a lot of job in ensuring that the customer interacts with you at the right touchpoints and the key brand values are aptly conveyed to their target audience. They will have to fine-tune and refine their marketing function and message delivery in such a way that the right message reaches the right target audience. This is almost critical to organizations that own multiple brands and products.
In a world that has been increasingly internet-oriented, there is a visible reduction in the attention span of the audience and marketers are the ones who will face the heat. Marketers all over the globe are extensively using IT-enabled tools and data to arrive at the right decisions.
1/3rd of the marketers say that they make their marketing decisions based on data at hand, rather than relying on their prior knowledge or intuitions.
How you position your brand in the market against your competitors has a lot to do with your marketing strategy. Systematic marketing surveys and feedback are required to understand your target audience segments and in the current day, marketing analytics tools and IT-enabled digital touchpoints give you overwhelming access to data to make the right decisions.
Tools that crunch social media data and other online interaction of your customers in websites and elsewhere, offers you room for making apt decisions with necessary improvisations which are tailored to the requirement of your customers.
Marketers have to decide on their budgets in inbound and outbound marketing spendings as per the unique nature of the companies. A lot of infrastructural modifications have to be made which are aligned with the sales and marketing goals for the company. It has to be centered around engaging customers and enticing them to take action on your brand.
Be it tough times or easy times, marketing is an activity that lasts a lifetime and in the current world, it has become increasingly evident that it does not offer much room for failures.