Job Description

We are looking for an experienced Digital Marketer who plays a pivotal role in driving online visibility, engagement, and conversions for a brand or business through various digital channels and strategies for the organization. The preferred candidate should be based in Kochi and will operate from our office six days a week.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Optimize website content and structure for search engines to improve organic visibility.
• Create and manage engaging content across various digital platforms.
• Plan, execute, and manage social media campaigns to enhance brand presence and engagement.
• Design and execute email marketing campaigns, including segmentation and analysis.
• Plan and manage pay-per-click (PPC) campaigns for search engines and social media platforms.
• Monitor and analyze key performance indicators (KPIs) using analytics tools to measure campaign success.
• Implement strategies to improve website conversion rates.
• Develop and manage digital advertising campaigns across various platforms.
• Effectively manage digital marketing budgets to optimize ROI.
• Monitor and manage the online reputation of the brand.
• Conduct market research to identify trends and opportunities.
• Implement strategies to drive online sales for e-commerce platforms.
• Utilize CRM systems to manage customer data and improve customer engagement.
• Develop and execute mobile marketing campaigns and strategies.
• Create and optimize video content for digital platforms.
• Monitor and analyze competitor digital marketing strategies.
• Stay updated on industry trends and emerging digital marketing technologies.
• Collaborate with cross-functional teams, including design, content, and sales teams.
• Ensure compliance with relevant digital marketing regulations and standards.
• Maintain brand consistency across all digital channels.
• Stay informed and share knowledge about digital marketing trends and best practices.

Requirements

• Bachelor’s degree in Business or a related field. 
• Proven experience in digital marketing roles
• In-depth understanding of search engine optimization (SEO) principles and practices.
• Proficient in content creation for various digital platforms. .
• Strong knowledge of social media platforms, trends, and best practices for business.
• Experience in executing effective email marketing campaigns.
• Proficiency in managing pay-per-click (PPC) campaigns on platforms like Google Ads & social media.
• Ability to effectively manage digital marketing budgets to achieve optimal ROI.
• Creative thinking to develop engaging and innovative digital campaigns.
• Familiarity with digital marketing tools, platforms, and emerging technologies.
• Excellent written and verbal communication skills 
• Efficient time management to handle multiple projects and meet deadlines.
• Ability to identify challenges and develop effective solutions.